Love.report on Singapore Airlines Case Study Example | Topics and Well Written Essays - 1750 words

Love.report on Singapore Airlines - Case Study Example It was also the first airlines to come up with satellite-supported in-flight communication system in 1991. The company is also credited with the idea of developing an International Culinary Panel comprising of worldwide prominent chefs, in addition to, the commencement of audio and video on choice facilities. Meanwhile, female air travel attendants, known as the Singapore Girls, have carried on the tradition of dressing in sarong kebaya outfit. Today, Singapore Airlines is one of the most reputed companies around the world. Changi Airport functions as the airline’s focal point from where it offers flight services to 35 countries around the world including regions of East Asia, South Asia, and South East Asia alongside the region between Australia and Europe. It is also known for operating the world’s two longest continuous commercial flights from Singapore to Newark and Los Angeles. The company is also attributed as the launcher of Airbus A380, the world’s bigges t traveller airplane. The financial performance of Singapore Airlines has always been encouraging with the exception of the year 2009-10. However, the company was able to recuperate and deliver excellent financial results in the year 2010-11 (Singapore Airlines, 2012). The P/E Ratio of Tiger Airways is slightly better than that of Singapore Airlines. This means that currently, investors are willing to pay more per dollar of accounted proceeds for Tiger Airways (Tiger airways Airline, 2011). However, taking other financial ratios into account along with the recent resurgence of Singapore Airlines after an unfortunate 2009-10 financial year, it can be stated that Singapore Airlines is more attractive in the eyes of investors as compared to the Tiger Airways. One noticeable divergence of the Singapore Airlines share price from the path of the ST index occurs during the period November 2010. During this period, the