Gender Expectations from Society Essays - 720 Words

Gender Expectations As far as anyone is concerned, boys and girls have always been different. From the well-known immaturity of a boy and the maturity of a girl to the actual differentiation of sex, it is obvious the difference between the two. Masculinity vs. femininity, the learning process when growing up, and responsibilities are the differences the stories â€Å"Boys† by Rick Moody and â€Å"Girl† by Jamaica Kincaid illustrate very well. And as society has its role, it uses these differences to set standards for each gender as for what is expected by them. These standards that are set are very stereotypical, making expectations and gender stereotypes go hand in hand. The learning process for a boy and a girl as they grow up is very†¦show more content†¦But a boy does not become a man because of age, but because of what he learned from life. In the story â€Å"Boys†, the boys are seen to be in their teenage years but are still considered boys. Not until their father dies are they considered men, because that is when they learn what they need to actually be men. A woman has no need for this type of lesson, because they were taught everything they need to become since they were young. These responsibilities are thought to be because of one idea: masculinity vs. femininity. Masculinity vs. femininity has always been a great factor for what is expected from each gender, and is generally stereotyped. Men are thought to always be strong and to be leaders, while women are thought to be fragile and helpful. This greatly influences the expectations, as women are thought to be weaker and more vulnerable. This is why women are thought to have to stay home and take care of the household while the man goes out to work. For a man, it is expected that he lead the household and take care of it. Also, because a man is generally thought as being strong, he must go out and work in order to provide for his family. And though times have changed, this idea seems to remain. Men can stay home while the woman works, but then others look down on them. It’s just what is expected from a man and woman based on their responsibilities and their learning process. It seems that most ideas and expectations concerning men and women are veryShow MoreRelated The Social Construction of Gender and Sexuality Essay1361 Words   |  6 Pagesdefinition of gender as a concept; gender is the expectations of a sex according to the culture of society. Sexuality, within this definition of gender, reflects society’s expectations, which are created in relation to the opposite sex. The variances between cultures means that gender expectations change within different cultures. These expectations put pressure on each member of society to conform and abide by the folkways of their own culture. The creation of gender expectations by society creates aRead MoreGender Secrecy : Sex And Gender1244 Words   |  5 PagesPandya Valorie Ebert ENC1102-8:00 am 4 September, 2014 Poisson First Draft Gender Secrecy Sex and gender are commonly misconstrued to mean the same thing. Which causes stereotypes and expectations to be created on the idea that they are one. The stereotypes and expectations are as follows; boys should be dirty and aggressive who love action figures and the color blue, who have to grow up and have high status roles in society so they can be successful. Girls, on the other hand, should be delicate, whoRead MoreTeaching In A Twenty First Century Society, The Expectation1140 Words   |  5 PagesTeaching in a twenty first century society, the expectation for gender equality is important to provide the proper exposure, understanding, and educate individuals about society’s norms. These expectations that students will need to make acceptable choices for the betterment of their future. Therefore, it is the duty for educators to offer introductions in gender roles, gender stereotypes, and sexism. These are sensitive topics and need to be taught accurately with balanced in formation and with aRead MoreGender Roles During The Years Men And Women Essay1594 Words   |  7 PagesGender Roles in Society Over the years men and women have been given gender roles that they are pressured to follow. According to Amy Blackstone, â€Å"gender roles are based on the different expectations that individuals, groups and societies have of individuals based on their sex†¦Ã¢â‚¬  (2003). In other words, gender roles are social norms and expectations, created and accepted by society, based on a person’s gender. There have been different gender roles throughout the different time eras and in some erasRead MoreGender Roles And Social Expectations1231 Words   |  5 Pagesnot notice like gender roles and social expectations. Even though children may not realize the social expectations aspect incorporated into movies they still absorb those lessons like a sponge. They learn these aspects by seeing them as role models, they have the desire to become that person. For an example, during Halloween we see hundreds of little girls dressing up like their favorite princess. They see these prince sses as role models since little girls can relate them to by gender. Depending onRead MoreThe Social Construction of Gender Behavior Essay1110 Words   |  5 PagesBoth Deborah Blum’s The Gender Blur: Where Does Biology End and Society Take Over? and Aaron Devor’s â€Å"Gender Role Behaviors and Attitudes† challenges the concept of how gender behavior is socially constructed. Blum resides on the idea that gender behavior is developed mainly through adolescence and societal expectations of a gender. Based on reference from personal experiences to back her argument up, Blum explains that each individual develops their expected traits as they grow up, while she alsoRead MoreTaking a Closer Look at Gender1311 Words   |  5 PagesFrom the beginning of their lives, individuals are associated with a specific gender, influencing behaviour, opportunities and expectations. The basic inequalities and disparities between men and women are generally seen as the result of the innate, essential differences between the two biological sexes. This theory presumes that each and every member of the female gender is identical, and that the same can be said for males but â€Å"not all women are the same, just like all men aren’t the same† (TarrantRead MoreHow Do Power And Culture Shape Gender? Brazil?1193 Words   |  5 Pages3/29/17 How do power and culture shape gender in Brazil? (1200 Words) The definition of gender expectations within Brazilian society have evolved over time to suit the needs and interests of the political elite. While the Victorian ideals of the colonial period echoed its European counterparts, gender expectations of the early and mid-20th century drew their shape from the intellectual and political objectives of the military regime. While the transformation of gender norms within Brazilian history illustratesRead MoreGender Roles And Expectations : A Streetcar Named Desire 1096 Words   |  5 PagesGender Equality in Our Society Gender roles and expectations have a lot of impacts on our society and it needs to be changed in order to create a better civilisation. Although our society has ameliorated tremendously in the past years, there are still some discriminatory actions among genders that are affecting someone s life negatively. Any remaining differential between genders need to be changed for a better moral standard of living. The Impacts of gender roles and expectations can be seenRead MoreGender Expectations : The Damage Being Done When People Insists Boys Will Be Boys 1299 Words   |  6 Pagesviolated a fellow student, there has been some debate as to whether society’s expectations of males, expressed through the phrase ‘boys will be boys’, has resulted in harm being done to teenagers. In a opinion piece titled â€Å"The Damage Being Done When People Insists ‘Boys Will Be boys’†, written for www.dailylife.com.au and published on the 3rd of June, 2016, the author, Clementine Ford, contends that societal gender expectations have resulted in harm being done to teenagers. She specifically targets parents

The Origins of British Columbia in Canada

The province of British Columbia, also known as BC, is one of the 10 provinces and three territories that make up Canada. The name, British Columbia, refers to the Columbia River, which flows from the Canadian Rockies into the American state of Washingon. Queen Victoria proclaimed British Columbia a British colony in 1858. British Columbia is on the west coast of Canada, sharing both a northern and southern border with the United States. To the south are Washington State, Idaho, and Montana, and Alaska is on its northern border. Origin of the Province Name British Columbia refers to the Columbia District, the British name for the territory drained by the Columbia River, in southeastern British Columbia, which was the namesake of the Columbia Department of the Hudsons Bay Company. Queen Victoria chose the name British Columbia to distinguish what was the British sector of the Columbia District from that of the United States or the American Columbia, which became the Oregon Territory on August 8, 1848, as a result of a treaty. The first British settlement in the area was Fort Victoria, established in 1843, which gave rise to the city of Victoria. The capital of British Columbia remains Victoria. Victoria is the 15th largest metropolitan area of Canada. The largest city in British Columbia is Vancouver, which the third-largest metropolitan area in Canada and the largest in Western Canada. The Columbia River The Columbia River was so named by American sea captain Robert Gray for his ship the Columbia Rediviva, a privately owned ship, which he navigated through the river in May 1792 while trading fur pelts. He was the first non-indigenous person to navigate the river, and his voyage was eventually used as a basis for the United States claim on the Pacific Northwest. The Columbia River is the largest river in the Pacific Northwest region of North America. The river rises in the Rocky Mountains of British Columbia, Canada. It flows northwest and then south into the U.S. state of Washington, then turns west to form most of the border between Washington and the state of Oregon before emptying into the Pacific Ocean. The Chinook tribe who live near the lower Columbia River, call  the river Wimahl. The Sahaptin people who live near the middle of the river, near Washingon, called it Nch’i-Wà  na. And, the river is known as swahnetkqhu by the Sinixt people, who live in the rivers upper reaches in Canada. All three terms essentially mean the big river.

Body Image vs. Media - 1882 Words

Body Image vs. Media Perfection is the ultimate addiction, in the eyes of the media. Body image is a problem that women and even men have been struggling with for as long as the media has been around. The media constantly puts pressure on young men and women brainwashing them into thinking that the ideal body image for women is small and slim and the ideal image for men is muscular. The media uses interesting standards to define beauty. There are different aspects to beauty that a lot of times, the media does not exhibit. For instance true beauty comes through dignity and character, not necessarily through how a person looks. Nevertheless, there is no denying that ads do affect some of us. Women and young girls all around the world are†¦show more content†¦Until the photographers of the media stop promoting unhealthy images of models, Supermodels can then live care-free. As a key component to products being sold, photographers believe that Sex sells. In a survey that I personally conducted I asked 5 males and 5 females, whether or not erotic imagery of in-shape men/women in advertisements affected them in any way. My results proved that the women were not intrigued by the advertisement, compared to the men. The media will go as far as this to capture your attention so that you can read the words. Sex has always been a hot topic , so using sexy images of models in the eyes of the media, is a must. Soon we will come to the conclusion that sex does not sell, it is only lack of creativity and it will soon become a myth. Technology has brought us many [good things], but also problems. Beauty is subject to its magical touch-ups. What we see on magazine covers as the model of beauty isnt real. I think thats very damaging. Celebrities feel this pressure too. A few years ago, I considered [cosmetic] surgery.(Pop singer Shakira , Teen People, May 2006, p. 54.) Everything you see, whether its an ad or a magazine, is all fake. This is called the power of airbrushing. What a paintbrush is to a painter, is what airbrushing is to a photographer. Airbrushing can transform a model within seconds. As reported by Scott Schild, Sports Illustrated 2006 summer photo intern, in Sports Illustrateds Swimsuit Edition,Show MoreRelatedMedia Vs. Body Image1374 Words   |  6 Pages029 October 17, 2015 Media vs. the body Image Body image remains to be a very controversial topic in today’s society, because of how easy it is to become a hate crime over a small comment on how small or big someone’s body is. Today, it is unavoidable to see the look that it seems society wants us to look. Professor Susan Bordo writes the article, â€Å"Never Just Pictures†, describing her investigation between the media and its effects on how people view their bodies. She uses ethos, logos, andRead MoreMedia Vs Body Image1385 Words   |  6 PagesWhoever controls the media, controls the mind. Jim Morrison. Since World War II, the media has increasingly advertised a slimmer and thinner body image for the ideal body type. The media has become more influential in our lives, so much that it influences how each person feels about their own image. Studies show that Body image is closely linked to self-esteem. Low self-esteem in adolescents can lead to eating disorders. The most common eating disorders in Americ an are Anorexia Nervosa, a seriousRead MoreBody Image Distortion Vs. Social Media1912 Words   |  8 Pages Body Image Distortion vs. Social Media in Women How do you look to yourself? When you walk past a mirror, do you stop and stare? Are your first thoughts â€Å"Dang, I look good† or â€Å"I could be look better in this area†? These questions are designed to make you think about how you feel about yourself self-consciously. According to Carolyn Ross of PsychCentral, â€Å"Currently 80% of women in the U.S are dissatisfied with their appearance. â€Å" If you are not satisfied with your body in anyway, that may beRead MoreFemale Vs. Male Answers1401 Words   |  6 Pages When faced with fabricated images of beauty on magazines and billboards, the average everyday person begins to objectify themselves, leading to feelings of self consciousness and humiliation. Now imagine, that with all the different types of medias nowadays there are scantily clad men/women everywhere. Covers with photoshopped images of â€Å"perfection† have now become the new norm and society is feeling the pressures to keep up. The average American walks past and sees about 3,000 advertisements perRead MoreEffects Of Exercise Behaviors And Body Image And Eating Disorder Development1742 Words   |  7 Pagesand body image, and between body image and eating disorder development. Research suggests that exercise is associated with an improved body image (Homan Tylka, 2014). Contrastingly, individuals seeking treatment for eating disorders reported higher frequency of exercise. This suggests that there must be another aspect of exercise behavior other than frequency that plays a role in mental health. Later studies aim to pinpoint exercise motivation as the factor most closely associated with body imageRead MoreThe Media s Influence On Gender Roles1042 Words   |  5 PagesThe media is a well-known, influential aspect on gender roles that broadcast negative messages to society through television by the images that are mainstreamed, which has an effect on people’s thinking process. Television brainwashes both men and women to believe they are not perfect, unless they have the body image of a celebrity. Though it is just a fantasy and not reality, â€Å"81% of 10 year girls are afraid of being fat, half of those girls believe they feel better about themselves when they wereRead MoreArgumentative Essay : What The Media Isn t Telling Us1118 Words   |  5 PagesBrown Ms. Taylor 28 October 2017 Argumentative Essay To See or Not to See: What the Media Isn t Telling Us In the case of most foreign affairs, we only know what the media tells us. Most of the general American public will never witness first-hand the wars we fight abroad or the consequences of those wars. Instead, they must rely on a select few primary reporters, most of whom are employed by mainstream media providers, to inform them of the happenings all around the world. However, since suchRead MoreMarketing Analysis : Buy Space On Chicago Art Institute Museum959 Words   |  4 PagesPR: Media Event: Buy space in Chicago Art Institute museum to place big white wings people can make photo with. One of the feathers will have the name of the brand in pink. There also will be a sign by this exhibit â€Å"when angels grow up† and a QR code to find out about famous works of art with angels and a map how to get there. For one weekend the entrance to the museum will be free for everyone. There will be a special platform with seats where an important woman from the company, CEO (35+), willRead More Medias Influences on the Development of a Womans Self-Esteem1301 Words   |  6 Pageswith this, young women are liable to worry about their body image, and may want to conform to those who have achieved the desired image. This image may be thin, muscular, or just average. This can be attributed to the medias portrayal of women (Body Image Advertising). The majority of women in ads; television, movies, and magazines are thin and are seen as attractive because of this. Young women will see these women and may want their image as their own, and some will go to any lengths to acquireRead MoreMedia and Unrealistic Body Image Essay1053 Words   |  5 Pagesposition where they are constantly flooded with idealistic images that depict what the media perceives as the â€Å"perfect body.† Quite often, young university-attending females, those who are involved in social identity formation, are exposed to numerous forms of media that fabricate various experiences relative to body image. In the past, researchers have surveyed women who are exposed to body-related standards using multiple forms of mass media as a unified entity, which has caused for limitations since

Sale Turnover In Face Of Strong Competitors -Myassignmenthelp.Com

Question: Discuss About The Sale Turnover In Face Of Strong Competitors? Answer: Introducation Uber Eats is an online food delivery chain operates in various parts of globe since 2014. It was launched by the Uber Technologies with the motive of providing varieties of food dishes to public from their favourite restaurants. Consumers can place their orders on the Uber Eats official website or through smartphones. Uber Eats has provided the facility to its consumers to place the orders on mobile applications which are available for both Android as well as for iOS users. In order to provide better services to its target audience, company claims that the maximum time will be 30 minute for delivery of their orders. Prior to UberEats, it was established with the name of UberFRESH but later on in 2015, it was renamed to UberEats. The company has tied up with dozens of hotels in order to provide better products and services to its target audience. The facility introduced by Uber Technologies in the name of UberEats is useful for the food lovers and for the people who love to try the ne w dishes. In Melbourne, UberEats services were introduced in 2016 and from then, company has gained effective goodwill in the market along with development of effective image in the target market. With the help of Uber Eats, consumers can place orders from mobile application and with the help of companys official website. Along with placing the order, organization also offers various services such as online payment facility, discount offers for regular consumers and by providing the delivery address to the company, users can get the foods at their doorsteps only within the time claimed by the organization (Chung, 2012). In the present scenario, UberEats presence is very less in the international market and Melbourne is the first city in Australia and third city across the globe under which UberEats provide its facilities. The primary objective of the concern is to expand the network of the organization and for the same, marketing management and digital communication plan will be developed in this report (Uber Technologies, 2018). Research methods For evaluating the demand of the online food delivery services in the international market with the objective to expand the business of the company, primary and secondary methods of research has been used. Primary research methods are known as the tools used for collecting the fresh data while secondary research method includes the utilising the existing data and information analysed by researchers, philosophers, newspaper agencies, consultancy services, etc. Collection of data could be done with the help of available methods i.e. qualitative and quantitative research methods (Ters Mkel, 2012). Qualitative research methods provide numerical data and information in relevance with identifying the demand of the services rendered by the organization. UberEats is engaged in providing food dishes to the public from the local restaurants. In this research method, organization has used the tools such as such as survey, questionnaires and the feedback forms. With the help of these techniques and tools, organization will be able to analyse the demand of its target audience. Along with this, it also helps the organization to identify the external market environment along with the details regarding its primary competitors. Outcomes from the research methods could be utilised for increasing the effectiveness of the company as well as these could also be utilised for meeting up with the consumers requirements. Consumers are an essential part especially for the service oriented organizations, thus, rendering the customer-centric services will help the organization to attain its desired go als and the objectives. Qualitative research method is being used before introducing the services in the market while the reset methods are used after introducing the services and for increasing the effectiveness of the services. These are also helpful in order to modifying the products and services along with fulfilling the consumers requirements. These outcomes are also effective resources through which the competitive advantage could be attained (Rose Larsen, 2013). Quantitative research method includes the telephonic survey, email survey and the physical feedback forms, etc. and all these techniques are implemented after introducing the services and products in the target market. This type of research method is generally used by the restaurants, hotels and other service centric companies. This research method analyses the requirement to amend the strategies used by the organization for developing or rendering the services. With the help of suggestions, organization could be able to identify the upgraded and advanced strategies through which the organization could be able to fulfil its objectives and desired goals (Neuman, 2013). The secondary research method is the process which utilises the existing data and the information from the sources of journals, articles, newspapers and through other sources such as internet, books and the like. While utilising the secondary source of information, it is necessary to determine the authenticity of the information so that the appropriate decisions could be taken in order to increase the efficiency of the organization (Palinkas, Horwitz, Green, Wisdom, Duan Hoagwood, 2015). Current value analysis This technique is used to determine the perceptions of the target audience in relevance with the products features, usefulness and the products effectiveness. This technique is also useful for evaluating the attributes of services. As UberEats is rendering the delivery services to its target audience with the objective to reduce their efforts of approaching to a restaurant for the purpose of carrying the food till their doorstep. For making this procedure better and easy, Uber Technologies have introduced the UberEats in Melbourne and it is also available in other parts of the globe with the motive to provide the facility to the audience through which they can get whatever they want to order from their nearby or away restaurant within a certain period of time. Uber Eats have tied up with various restaurants for the same objective. Primary strengths of the company are prompt delivery from the restaurants and from other local food chains. Apart from this, company claims 30 minute deliv ery which helps the users to get their ordered items within an appropriate period of time. UberEats provides its users to access the best varieties of food available in the particular market from all types of restaurants (de Silva?Sanigorski, Breheny, Jones, Lacy, Kremer, Carpenter Swinburn, 2011). The services of UberEats are available at few locations while their objective is to expand the services at every corner of the world in order to provide them the best quality of foods from huge range offered by the restaurants (Booth Whelan, 2014). UberEats could also utilise the available marketing and promotional strategies in order to uplift the organizational performance along with generating the opportunities for the organization to expand their network. With the enhancement in the organizational effectiveness through increasing the various options for the consumers, organization could also provide attractive offers and discount codes in order to retain them. Melbourne city is very wide city and it is majorly known for varieties of food dishes along with the attractive locations. UberEats is operating through contracting with the famous restaurants and other food chains available in the market. Consumers could use the mobile application and companys website for accessing the food ranges provided by restaurants (Zhang, Zhang, Wang, Law Li, 2013). After placing the order, it is the duty of the venture to deliver the consumers orders on time and within the time limit claimed by them in order to gain the confidence and for de veloping positive image towards the company (He, Zha Li, 2013). Above mentioned functionalities and the strategies could be used for approaching the target audience and for enhancing the organizational business. In order to analyse the consumers perception towards the organizations services, value position framework could be utilised along with evaluating the services rendered by its competitors in order to analyse the organizational position in the competitive business environment. There are numerous online food delivery companies are already available in the market and in these circumstances, UberEats needs to perform required strategies for evaluating the strengths and weaknesses of its competitors in order to adopt the strategies for gaining the competitive advantage along with setting up an effective image in the target market. Value position framework In a value position framework, numbers of attributes are involved in this framework through which the effectiveness of the product or service introduced by the organization could be measured. These are economic value, emotional value, functional value, end value and symbolic value (Garti McClements, 2012). Functional value: UberEats is an online food delivery company which helps the consumers to get their desired food dishes from their favourite restaurants within a certain period of time. This reduces the efforts of the consumers as well as it helps them to get their favourite dishes at their doorstep without going out. It also helps them to save the fuel cost as well as it also saves their time (Edwards, McKinnon Cullinane, 2010). Economic value: The services provided by the UberEats are economic as well as time saviour. This service is also found as the innovative and unique which helps the organization to gain large customer base (McLachlan, 2013). Symbolic value: Organization should also consider the cultural and social responsibilities in order to increase the effectiveness of the organization. This also helps them to reduce the chances of glitches which could be found in the functionalities of the organization by non-fulfilment of the policies (Hyun, Kim Lee, 2011). Emotional value: Emotional value of the services rendered by the organization are high as these are capable enough to uplift the organizational performance through providing offers and other discount related schemes to the target audience (Chiu, Wang, Fang Huang, 2014). Marketing Promotional Plan It is a tool through which organization could set up an effective position in the target market along with spreading the awareness amongst the target audience in relevance with the organizational products and services. This plan includes various elements such as objective of implementing the marketing plan, target audience, competitive analysis and the promotional strategies, promotional mix as well as the sources of media and the advertisement through which organization could be able to utilise the available market opportunities with the motive to increase the efficiency of the organization along with the attainment of the goals and the objectives (Zhang, Ye, Law Li, 2010). Primary objectives related to the marketing and promotion plan is to increase the demand of the organizational services in the target market along with the development of an effective image in order to gain an adequate competitive advantage. This will create a positive image of the organization in the target audience along with the communication amongst them will also be strengthen. In the marketing and promotional plan of the organization, various objectives such as spread the awareness amongst the public as well as to attract them towards the companys services with approaching them with unique promotional and advertisement techniques (Moodie, Stuckler, Monteiro, Sheron, Neal, Thamarangsi Lancet NCD Action Group, 2013). Target market The primary target market for the UberEats is to provide the people of Melbourne a treasured experience with the qualitative and enriched food dishes from a wide range of top rated restaurants. Their motive is to provide the access the menu and the range of food dishes provided by the restaurants through a mobile application and through the companys official website. Along with this, it is also essential through which the expansion of the organization could be done in most parts of the globe. Expanding the business of UberEats is another major goal in order to attain the companys desired targets (Nestle, 2013). Apart from this, major target audience for the organization will be food lovers and the people who love to taste the varieties of food dishes available in the market. Online food delivery system helps the people to get their preferred dishes at their doorstep without wasting time. Teenagers, people age 18-25 and the people at their workplaces will be the major target market for the organization. This will help them to increase their customer base and from the perceptive of approaching them, trending promotional and advertisement techniques will be used. Outcomes oriented from the segmentation activity could also be used for increasing the customer base of the organization. As UberEats is focused towards the top rated and exclusive restaurants of the market, it is necessary to understand the market conditions and the purchasing power of the consumers before approaching them. Thus, they should focus over approaching the premium segment of the audience. Apart from this, lower and middle class segment could also be targeted when the company will increase its partnership with more number of restaurants (Sharma, Teret Brownell, 2010). Promotional mix elements This is a crucial part of promotion and marketing plan through which organization could attain its desired goals and the objectives. Biggest advantage of this strategy is that organization could easily enhance the awareness amongst the target audience in order to increase the revenues and profitability. These objectives could easily help the organization to acquire the sustainable growth in the target market along with developing a positive perception amongst the audience. This technique also includes the tools for communicating with its target audience in relevance with the products features, new offers, introduction of new products or services, and the like. Organization could easily retain its potential customers along with premium segment of the consumers. Integrated communication plan could also be adopted by the organization with the motive to communicate with the target audience in an effective and better manner. This also helps the organization to develop a positive customer relationship through which the expected outcomes and the competitive advantage would easily be attained. Following are certain crucial elements of promotional mix technique: Advertisement: This strategy is used for spreading the awareness amongst the target audience in relevance with the organizational products and services features. UberEats could use the advertisement strategy and they could promote their services, offers and other varieties which could be able to help them to attain the desired goals and the objectives. Tools such as television, social media platforms, radio, and the traditional mediums of advertisement could also be used in relevance with promoting the organizational functionalities and services with the motive to enhance the opportunities of expansion of the organization in the global market (Sunday Bayode, 2011). Sales promotion: This strategy is used for increasing the revenues and the profitability but this tool should not be used constantly because it could reduce the effectiveness of the organization. In sales promotion, organization could provide attractive benefits and offers on availing the services rendered by the organization. Apart from these elements, there are certain more such as direct marketing which is also known as door to door marketing strategy and personal selling which includes distributing samples amongst the target audience with the motive to make the consumers experienced about the quality of the service and product delivered by organization (Sharma, Teret Brownell, 2010). Competitive Analysis Major competitors of UberEats in the target market will be Menulog and Eat now and it is owned by the Britains Just Eat Company and they had an effective image in this industry as they are working in the same industry since a very long time. There are couple of companies such as Deliveroo and Foodora also who are present in this industry whose primary focus is on the middle and lower end restaurants. Both of these companies have set up its strong goodwill in these markets and this could affect the business performance of the new entrants (Ramanathan Ramanathan, 2011). Thus, it is required to understand the strategies adopted and implemented by the UberEats competitors to cover the market. Apart from this, it is also necessary to understand the business environmental conditions through which the appropriate strategies and the methods could be adopted in order to gain the competitive advantage in the target market. With these objectives, organization should also focus over expanding i ts business in the rest parts of the globe. Thus, it is essential for the organization to develop the future outcomes oriented strategies which could help them to develop an effective position for a long period of time (Pantelidis, 2010). Apart from this, UberEats have developed an effective image in the markets where they are present and this could be used as the major strength of the company to set up their business in the international markets. Along with this, they could also strengthen their procedure through covering the major market of the restaurant industry. This will help the consumers to choose the most appropriate option on the basis of their preference. Organization is also famous for its prompt delivery services and this has been the major strength for the organization through which the desired objectives and the goals could be attained easily and effectively. Conclusion From the aforesaid information, it can be concluded that the digital communication and marketing plan discussed above will help the UberEats to expand its business operations. In the brave report, various elements of marketing plan have been discussed. The first phase of the report concluded the research methods effectiveness and the information regarding data collection methods. Further, customer value analysis and the marketing and promotional mix elements were concluded regarding the UberEats functionalities. The last phase of the report concludes the financial requirements in relevance with setting up the business in the target market along with increasing the expansion and growth related opportunities for the organization. References Booth, S., Whelan, J. (2014). Hungry for change: the food banking industry in Australia.British Food Journal,116(9), 1392-1404. Chiu, C. M., Wang, E. T., Fang, Y. H., Huang, H. Y. (2014). Understanding customers' repeat purchase intentions in B2C e?commerce: the roles of utilitarian value, hedonic value and perceived risk.Information Systems Journal,24(1), 85-114. Chung, S. (2012). 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